Why is it beneficial to provide specialized education to different age-cohorts or generations of employees - from Millennials to Gen-X to Boomers? Varying generations of employees may comprehend messaging regarding financial education differently. Education relevant to one group is not always relevant to another. Generations of employees also differ in how they prefer to receive this type of education.
This session will describe the importance of segmenting messaging to different generations of employees, how these employees understand information, and what delivery methods tend to achieve the most outreach success. The session will also provide attendees with innovative targeted outreach and education from fellow government defined contribution plans.
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- September 25, 2018 Create Date
- August 31, 2023 Last Updated
