City of Seattle and Nationwide Awarded for 2022 In-Language Campaign
The 2023 NAGDCA-Art Caple President’s Award was presented to the City of Seattle and its industry partner Nationwide during the Annual Conference on October 9. Specifically, the award acknowledges the plan for its 2022 campaign aimed at connecting with Seattle’s diverse employee base in their preferred language.
Recognizing that one in five residents in Seattle speak a language other than English at home, the city defined what languages connect best with their diverse employee base and centered campaigns to connect with employees in their preferred language. The city used multiple tactics from February to December 2022, each designed to enhance the participants retirement benefit knowledge. The tactics included a virtual open house, updated and translated Plan FAQ and Highlights brochure, and the creation of an end-to-end Spanish web experience. The campaigns resulted in increased web traffic and new users and a 10% increase in enrollments year-over-year.
Click here to learn more about the award-winning campaign.