The City of Los Angeles, with industry partner Voya, awarded for its 2020 National Retirement Security Month campaign
The 2021 NAGDCA-Art Caple President’s Award was presented to the City of Los Angeles Deferred Compensation Plan (DCP) and its industry partner Voya. Specifically, the award acknowledges the plan for its 2020 National Retirement Security Month (NRSM) campaign “LA’s The Place!” The City was also named as the President’s Award winner in 2020 for its 2019 NRSM campaign.
On October 1, 2020, the City of Los Angeles DCP staff, in partnership with their Third-Party Administrator (TPA), Voya, launched their annual campaign for NRSM. The City’s NRSM campaign was entitled, “LA’s The Place!” The LA’s The Place! quiz used a gamified tour of City of Los Angeles landmarks to simultaneously promote participation, increased saving, and greater awareness of DCP services and features (including blogs as well as virtual group and individual meetings). An interactive quiz was accompanied by a weekly raffle of prizes. This fun, engaging approach garnered the City’s highest ever campaign participation – more than doubling their campaign participation numbers from last year’s campaign. The campaign was published on the LA457.com website and included the interactive quiz. The interactive quiz centered around eight City landmarks.
Click here to learn more about the award-winning campaign.