Virginia Retirement System and MissionSquare Retirement Awarded for 2021 Participant Engagement Campaign
The 2022 NAGDCA-Art Caple President’s Award was presented to the Virginia Retirement System (VRS) and its industry partner MissionSquare Retirement during the Annual Conference on September 21. Specifically, the award acknowledges the plan for its 2021 participant engagement campaign “SmartStep Auto-Increase Awareness.” The plan’s campaign also received NAGDCA Leadership Awards in both the Participant Education & Communication and COVID-19 Response categories.
To help accomplish VRS’ goals, MissionSquare developed an engaging, action-oriented superhero (Captain Save-It) to inspire participants to take initiative and use the SmartStep auto-increase feature. SmartStep allows participants to be a savings superhero by arranging for yearly automatic increases in their contribution amounts. The multichannel campaign drove traffic to the Contributions webpage that included details about the SmartStep feature, and resulted in a 30% increase in page views over the same period in 2020.
Click here to learn more about the award-winning campaign.