NAGDCA – Art Caple President’s Award

The NAGDCA – Art Caple President’s Award was founded in 2019 to commemorate the lifework of past NAGDCA president, Art Caple. Mr. Caple was a visionary and voice for those who serve others through employer-sponsored retirement plans and championed retirement programs that continue today to build financial security for state and local government employees throughout their retirement.

The President’s Award is presented annually at the NAGDCA Annual Conference* to a public sector retirement plan that has championed the participant-first mentality that Mr. Caple demonstrated in his work building financial security for public employees.

2020 Award Winner

The City of Los Angeles, with industry partner Voya, awarded  for its 2019 National Retirement Security Week campaign

The 2020 NAGDCA-Art Caple President’s Award was presented to the City of Los Angeles Deferred Compensation Plan and its industry partner Voya. Specifically, the award acknowledges the Plan for its 2019 National Retirement Security Week (NRSW) campaign “The Best Plans are with your Friends.”

The concept for the DCP’s 2019 NRSW campaign derived from the observation that peers and colleagues—trusted messengers—appear to be the most effective influencers of employee engagement with the DCP and retirement success. The campaign revolved around an interactive exercise—“Be a Friend Challenge”—with five suggested steps for each of the DCP’s audiences (active participants, retired participants, and non-participating eligible employees) audiences (participants to complete and re-engage with the plan for each of the DCP’s. The DCP’s 2020 NRSW campaign spurred a 50% increase in account logins and a 57% increase in enrollments compared with its 2018 campaign. Additionally, the campaign spurred a 122% increase in the DCP’s Facebook followers and a 346% increase in its Instagram followers.

“The Best Plans are with your Friends” campaign was one of 13 winners from 39 submissions for the 2020 NAGDCA Leadership Awards. The winner of the Art Caple President’s Award is selected by a task force of NAGDCA past presidents from the four highest-scoring winners in the four categories of the annual NAGDCA Leadership Awards.

We’re honored to receive the Art Caple President’s Award from NAGDCA for the DCP’s 2019 NRSW campaign and grateful to NAGDCA for creating opportunities for us to share our participant engagement efforts with our peers. Our goal with this campaign was to provide a catalyst for employees to engage with their accounts and with their peers to enhance their retirement readiness. We’re thrilled to be recognized for achieving our objectives for this campaign, which both prompted participants to take action in their accounts and promoted discussion of the DCPs benefits.

Steven Montagna, Executive Director-Deferred Compensation Plan, City of Los Angeles

We’re delighted to bestow the 2020 Art Caple President’s Award for Excellence on the City of Los Angeles in recognition of its ‘The Best Plans are with your Friends’ campaign for last year’s National Retirement Security Week. We applaud the City of Los Angeles Deferred Compensation Plan for its tireless efforts to create engaging campaigns that spur participation and advance understanding of the many facets to attaining a secure retirement.

Matt Petersen, Executive Director, NAGDCA

Click below to view a message from Steven Montagna, Executive Director-Deferred Compensation Plan, City of Los Angeles.


Additional details about the “The Best Plans are with your Friends” campaign may be accessed here.