NAGDCA – Art Caple President’s Award
The NAGDCA – Art Caple President’s Award was founded in 2019 to commemorate the lifework of past NAGDCA president, Art Caple. Mr. Caple was a visionary and voice for those who serve others through employer-sponsored retirement plans and championed retirement programs that continue today to build financial security for state and local government employees throughout their retirement.
The President’s Award is presented annually at the NAGDCA Annual Conference* to a public sector retirement plan that has championed the participant-first mentality that Mr. Caple demonstrated in his work building financial security for public employees.
2023 Award Winner
City of Seattle and Nationwide Awarded for 2022 In-Language Campaign
The 2023 NAGDCA-Art Caple President’s Award was presented to the City of Seattle and its industry partner Nationwide during the Annual Conference on October 9. Specifically, the award acknowledges the plan for its 2022 campaign aimed at connecting with Seattle’s diverse employee base in their preferred language.
Recognizing that one in five residents in Seattle speak a language other than English at home, the city defined what languages connect best with their diverse employee base and centered campaigns to connect with employees in their preferred language. The city used multiple tactics from February to December 2022, each designed to enhance the participants retirement benefit knowledge. The tactics included a virtual open house, updated and translated Plan FAQ and Highlights brochure, and the creation of an end-to-end Spanish web experience. The campaigns resulted in increased web traffic and new users and a 10% increase in enrollments year-over-year.
Click here to learn more about the award-winning campaign.
Language should not be a barrier to accessing vital retirement savings information and we are proud to partner with our vendor in paving the way for greater inclusion.
Michelle Ell, Deferred Compensation Manager, City of Seattle