The City of Los Angeles, with industry partner Voya, awarded for its 2019 National Retirement Security Week campaign
The 2020 NAGDCA-Art Caple President’s Award was presented to the City of Los Angeles Deferred Compensation Plan and its industry partner Voya. Specifically, the award acknowledges the Plan for its 2019 National Retirement Security Week (NRSW) campaign “The Best Plans are with your Friends.”
The concept for the DCP’s 2019 NRSW campaign derived from the observation that peers and colleagues—trusted messengers—appear to be the most effective influencers of employee engagement with the DCP and retirement success. The campaign revolved around an interactive exercise—“Be a Friend Challenge”—with five suggested steps for each of the DCP’s audiences (active participants, retired participants, and non-participating eligible employees) audiences (participants to complete and re-engage with the plan for each of the DCP’s. The DCP’s 2020 NRSW campaign spurred a 50% increase in account logins and a 57% increase in enrollments compared with its 2018 campaign. Additionally, the campaign spurred a 122% increase in the DCP’s Facebook followers and a 346% increase in its Instagram followers.
“The Best Plans are with your Friends” campaign was one of 13 winners from 39 submissions for the 2020 NAGDCA Leadership Awards. The winner of the Art Caple President’s Award is selected by a task force of NAGDCA past presidents from the four highest-scoring winners in the four categories of the annual NAGDCA Leadership Awards.