The City of Los Angeles, with industry partner Voya, awarded for its 2019 National Retirement Security Week campaign
The 2020 NAGDCA-Art Caple President’s Award was presented to the City of Los Angeles Deferred Compensation Plan and its industry partner Voya. Specifically, the award acknowledges the Plan for its 2019 National Retirement Security Week (NRSW) campaign “The Best Plans are with your Friends.”
The concept for the DCP’s 2019 NRSW campaign derived from the observation that peers and colleagues—trusted messengers—appear to be the most effective influencers of employee engagement with the DCP and retirement success. The campaign revolved around an interactive exercise—“Be a Friend Challenge”—with five suggested steps for each of the DCP’s audiences (active participants, retired participants, and non-participating eligible employees) to complete and re-engage with the plan for each of the DCP’s. The DCP’s 2019 NRSW campaign spurred a 50% increase in account logins and a 57% increase in enrollments compared with its 2018 campaign. Additionally, the campaign spurred a 122% increase in the DCP’s Facebook followers and a 346% increase in its Instagram followers.
“The Best Plans are with your Friends” campaign was one of 13 winners from 39 submissions for the 2020 NAGDCA Leadership Awards. The winner of the Art Caple President’s Award is selected by a task force of NAGDCA past presidents from the four highest-scoring winners in the four categories of the annual NAGDCA Leadership Awards.
Click below to view a message from Steven Montagna, Executive Director-Deferred Compensation Plan, City of Los Angeles.
For more details about the award-winning campaign, please click here.
The 2019 NAGDCA-Art Caple President’s Award was presented to New York State Deferred Compensation Plan (“the Plan”) and its industry partner, Nationwide, during NAGDCA’s annual conference, on Wednesday, September 11 in New Orleans, LA. The Plan is a state-sponsored voluntary retirement savings plan that is offered to State employees and more than 1,900 local government jurisdictions (“employers”) that have adopted the Plan. Its mission is to help state and local public employees achieve their retirement savings goals by providing high quality, cost effective investment products, investment educational programs and related services.
NAGDCA awarded the Plan for its Online Enrollment Solution Launch campaign. The online enrollment solution was implemented in September 2018 and has continued to drive results for the Plan in 2019. The solution was developed in partnership with Nationwide to deliver a positive employee experience through structuring a system that allows employees to locate their employer entity with ease and delivering an online experience that is mobile optimized for convenience.
The campaign results surpassed goals, bringing in 239 online enrollments in the first two weeks of launch. In addition, Plan employers communicated how easy and convenient the experience was for employees to enroll, in appreciation of the print-to-digital capabilities with the QR code promotions and mobile optimization. Prior to the launch of online enrollment, there were more than 232,000 participants in the Plan with $20 billion in assets. Today, there are almost 240,000 participants in the Plan with more than $24 billion in assets. Results specific to the online enrollment solution include the Plan receiving 2,337 enrollments the first full month of the launch, a 78% increase over the 1,312 enrollments received the same month the prior year, indicating that the Online Enrollment and mobile solution is driving new interest in and access to the Plan. For the first full quarter average, enrollments were up nearly 20% over the prior year.
For more details about the award and winning campaign, please click here.