ReDefined Contribution Plans: Engaging Participants with Clarity

How can you help participants make better decisions? Choose your words carefully. From fees to target date funds, this session will explore commonly used words, phrases and messages to use and lose in defined contribution plan communications. The language research presented in this session is based on a six-month study, completed in 2018, designed to help plan sponsors engage more with participants. It’s not what you say. It’s what they hear.

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  • September 25, 2018 Create Date
  • August 31, 2023 Last Updated
Keynote Speaker - Gary DeMoss, Invesco Consulting