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Beginning in January 2019, the PERS/OSGP marketing strategy focused on one overarching campaign that included financial awareness and retirement education, specifically for participants earlier in their careers. The campaign culminated with a flagship event in October 2019: the PERS Expo. An ad campaign on LinkedIn, educational videos, and redesigned OSGP website, workshop presentations and new collateral, were utilized in the campaign. Each part of the campaign had a consistent look, message, and call to action. The message throughout built on the foundation that “there is no time like the present to take an active interest in your financial future.”

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  • July 22, 2020 Create Date
  • August 3, 2020 Last Updated
Oregon Public Employees Retirement System (PERS) – Participant Education & Communication Campaign