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This multimedia campaign was developed to increase participation in the TDA Program. Leveraging clean graphics and landmark New York City photos, we encouraged various groups of employees to enroll in the plan. We sent separate, targeted communications with different focuses that appealed to their specific needs and offered a clear call to action, all the while ensuring the on-site TDA Education Representatives, custom website and a multi-lingual phone line were stressed as helpful resources for employees considering enrollment.

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  • August 7, 2019 Create Date
  • January 8, 2020 Last Updated
NYC Health + Hospitals - Enrollment Campaign