When ERS wanted to educate and inform eligible state employees and current participants about the benefits of the Texa$aver 401(k) / 457 Program during their summer enrollment period, they required a format for delivering critical messages in a way that was accessible, entertaining and easy to understand.
To meet these criteria, ERS partnered with Empower Retirement to create the Texa$aver Two-Step campaign which utilized multifaceted, targeted and plan-wide campaign tactics created to support the idea that 1) enrolling or increasing a contribution can easily be accomplished in two online steps and 2) having the Texa$aver program as your savings “dance” partner means planning for retirement can be something simple and enjoyable — something more like dancing the Texas two-step. The cohesive eligible state employee and Texa$aver program participant outreach initiative was launched during ERS’s summer enrollment period (June 25 – July 27, 2018) and encouraged employees to maximize the use of investment resources available for retirement savings.
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- August 7, 2019 Create Date
- January 8, 2020 Last Updated