There’s no one-size-fits-all approach to building retirement readiness. Participants at different stages of the journey face different challenges—and the actions they should take to improve retirement security evolve over time. With this campaign, the County of Los Angeles used National Retirement Security Month 2022 to educate participants on how the process of saving and investing for retirement evolves as personal circumstances change. By using a “road trip to remember” theme, the County drove attendance to a series of webinars that raised participants’ awareness of how the retirement planning journey will continue to unfold—and how it requires ongoing engagement, education, and action. Campaign results show thousands of participants were engaged and took action toward improving their retirement security.
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- August 1, 2023 Create Date
- September 15, 2023 Last Updated