In conjunction with the United States Senate’s annual resolution for National Retirement Security Month (NRSM), the DCP hosts a month-long campaign to drive awareness for the importance of saving for retirement. NRSM is a critical component of the DCP’s overall communications plan each year as the campaign is one of the main drivers of participant engagement that appeals to all three of the City’s distinct audiences (active participants, retired participants, and non-participating eligible employees) to achieve greater participation, increased savings, sound distribution behaviors in retirement, and broader awareness of DCP services and features.
This year’s NRSM campaign, Foodies and Finance, was one of the most successful campaigns in the history of the DCP. Despite multiple competing awareness and action campaigns occurring within the City throughout the month of October, the DCP continues to offer beneficial and educational resources for its participants. Staff attributes this success to engaging and interactive exercises, educational content for all participants, and effective promotion of the campaign. The most encouraging indications of the campaign’s success were the participant behaviors taken to enroll into the DCP and increase contributions. Looking ahead to NRSM 2023, we're committed to taking what we learned in 2022 and building an even more successful campaign that makes true retirement security a reality for more City of Los Angeles employees.
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- August 1, 2023 Create Date
- September 15, 2023 Last Updated
