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What good is the best plan without your best friends? The City of Los Angeles’ (City) 2019 National Retirement Security Week campaign was entitled, “The Best Plans are with your Friends”, as the City has observed that the most effective way to influence employee behavior is through a trusted messenger. The City’s Deferred Compensation Plan (DCP) developed and published an interactive exercise that consisted of five simple actionable activities for each of its three distinct audiences (active participants, retired participants, and non-participating eligible employees). In the City’s DCP, peers and colleagues appear to be one of the most influential sources of engaging with the Plan and retirement readiness.
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- July 22, 2020 Create Date
- August 31, 2023 Last Updated
