The Hoosier START Leader Campaign was designed to empower state leaders with the tools they need to effectively communicate the value of Indiana’s Hoosier START 457(b) and 401(a) retirement plans. Built on the idea that understanding benefits can boost employee morale, the campaign addressed a common challenge with auto-enrolled plans—low engagement—by equipping managers and agency leaders to actively promote participation.
By positioning leaders as plan advocates, the campaign received strong positive feedback and revealed a clear need for continued support beyond onboarding. In response, the program introduced comprehensive guides, digital tools, and personalized assistance to help leaders confidently communicate plan benefits.
This strategic shift created knowledgeable internal champions, leading to greater employee engagement, improved savings behaviors, and stronger plan retention. The campaign ultimately helped strengthen the connection between employees and their retirement benefits, building a more informed and financially secure workforce.
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- August 10, 2025 Create Date
- January 15, 2026 Last Updated
