The City of Oakland offers a voluntary 457 Deferred Compensation Plan through MissionSquare Retirement to all full-time employees. As of 2024, the plan included approximately 4,477 participants and $687 million in assets.
To boost engagement and promote long-term financial wellness, the City launched the Grand Prix Race Challenge during National Retirement Security Month. This interactive campaign used racing-themed elements—including a series of emails, a flyer, and a dedicated microsite—to inform participants about valuable plan resources such as access to Certified Financial Planner® Professionals, Retirement Plan Specialists, educational webinars, and available financial services.
Participants from different bargaining groups competed by completing engagement activities—like attending webinars or meeting with plan advisors—to earn points and race toward the finish line. The competition added a fun and motivational element while reinforcing key retirement planning behaviors.
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- August 10, 2025 Create Date
- January 15, 2026 Last Updated
