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Savings Plus produced five “One Minute Videos” that generated over 10,028 interactions and 48,570 social impressions. This equates to approximately $446,400 in annual increased assets and a reduction of over 561 hours in operational and participant time. The videos were distributed through multiple channels, including the state’s social media presence of Facebook, Twitter, and YouTube, as well as traditional channels on Savings Plus’ website and email communications to state employees. The videos featured Savings Plus and Nationwide staff in relatable life settings, including a park where kids play and people, individuals or neighbors walk through the neighborhood. These relatable settings reinforced to the viewer that Savings Plus is there for them wherever they are.

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  • August 7, 2019 Create Date
  • January 8, 2020 Last Updated
State of California Savings Plus - One Minute Video Multichannel Campaign