To help bring awareness to National Retirement Security Month and encourage state of Missouri employees to save for retirement, the deferred comp team created the Scary-Smart Retirement Savings campaign. This campaign ran during October 2024. Each week throughout the month, the team highlighted different savings tools or features and encouraged employees to take control of their financial situation, no matter how scary it may be. Weekly topics included compounding interest, automatic increase, percent-based contributions, setting retirement ghouls goals, and plan resources. The most memorable piece of the campaign was a Monster Mash parody that had state employees singing about the state match. The campaign utilized several marketing avenues, but heavily relied on videos and email to reach participants.
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- August 10, 2025 Create Date
- October 10, 2025 Last Updated
