In October 2018, ERS wanted to educate and inform participants about the benefits of the Texa$aver 401(k) / 457 Program during National Retirement Security Week. In order to reach as many state employees as possible, ERS partnered with Empower Retirement to deliver these critical benefits in a way that was accessible, impactful, entertaining and easy to understand over the entire month of October rather than just one week.
To meet the above criteria, the Get Financially Fit National Retirement Security Month digital campaign utilized multifaceted, targeted and plan-wide campaign tactics created to support the idea that with the Texa$aver program, saving for retirement is a marathon, not a sprint. This cohesive National Retirement Security Month outreach initiative ran October 1 – October 31, 2018, encouraging employees to maximize the use of investment resources available through the Texa$aver program to increase their retirement savings fitness health.
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- August 7, 2019 Create Date
- August 31, 2023 Last Updated
