Effective communication is crucial for engaging participants in retirement plans, especially in the diverse and dynamic public sector workforce. This session will explore innovative strategies and best practices for crafting messages that resonate with different groups, from state employees to high-need participants. Attendees will gain insights from case studies on how personalized communication and targeted campaigns can drive participation and improve retirement readiness. The session will also highlight the importance of incorporating a diversity lens into communications to ensure inclusivity and relevance. By the end of this session, participants will be equipped with practical tools to enhance their communication efforts and better serve their diverse participant base.
Speakers:
- Moderator: Greg Jenkins, Invesco
- Hunter Bethea, Tennessee Treasury Department
- Emily Boesen, Indiana State Comptroller
- Angela Harrell, Voya Financial
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- 746.03 KB File Size
- September 18, 2024 Create Date
- January 15, 2026 Last Updated
