Knowing State of Texas employees will only have about 50% of their pre-retirement income from their ERS retirement (defined benefit plan), Employees Retirement System of Texas (ERS) wanted to educate and inform eligible state employees and current participants about the benefits of the Texa$aver 401(k) / 457 Program during their summer enrollment period. To achieve this goal, they required a format for delivering critical messages in a way that was accessible, entertaining and easy to understand.
To meet these criteria, ERS partnered with Empower Retirement to create the Level Up Your Retirement campaign which utilized multifaceted, targeted and plan-wide campaign tactics created to support the idea that saving for retirement doesn’t have to be intimidating because it’s as simple as “leveling up” through the “stages” of saving on the Texa$aver program website. This cohesive eligible state employee and participant outreach initiative was launched during ERS’s summer enrollment period (June 24 – July 26, 2019) and encouraged employees to maximize the use of investment resources available for retirement savings.
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- July 22, 2020 Create Date
- August 31, 2023 Last Updated
