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The District of Columbia 2021 Summer Passport Program was an extended campaign where participants embarked on a six-week virtual journey that included online events such as webinars, on-demand videos, and other financial wellness calls to action. Participants earned “stamps” through various events and gained a chance to win a prize for regular participation. The program featured:
- Custom introduction and promotional videos
- Weekly campaign emails encouraging participation in the program and advising of the weekly calls to action
- A banner on the DCRetire.com website
- An event-specific microsite — DC Summer Passport for easy access to relevant events and tracking of employee participation
- More than 15 videos on financial wellness topics such as debt management, college savings, estate planning, and retirement planning
- Special online events, including webinars with local and national financial and investment experts where participants could learn about successful strategies for their finances and investing for their future
- Prize incentives for participation in various activities
- Version
- 1.78 MB File Size
- August 1, 2022 Create Date
- August 31, 2023 Last Updated
