The District of Columbia 2021 Summer Passport Program was an extended campaign where participants embarked on a six-week virtual journey that included online events such as webinars, on-demand videos, and other financial wellness calls to action. Participants earned “stamps” through various events and gained a chance to win a prize for regular participation. The program featured:

  • Custom introduction and promotional videos
  • Weekly campaign emails encouraging participation in the program and advising of the weekly calls to action
  • A banner on the website
  • An event-specific microsite — DC Summer Passport for easy access to relevant events and tracking of employee participation
  • More than 15 videos on financial wellness topics such as debt management, college savings, estate planning, and retirement planning
  • Special online events, including webinars with local and national financial and investment experts where participants could learn about successful strategies for their finances and investing for their future
  • Prize incentives for participation in various activities

  • Version
  • 1.78 MB File Size
  • August 1, 2022 Create Date
  • August 31, 2023 Last Updated
District of Columbia - 2021 Summer Passport Program