Knowing their participants and employees prefer digital forms of communication, the City of Austin Deferred Compensation Committee, in partnership with Empower Retirement, is focusing on technological and digital solutions to encourage participants and eligible employees to take action by becoming more engaged with their retirement savings goals and/or enrolling in the City’s deferred compensation plan. To encourage more engagement among its participants, the technology of using automated, personalized emails – that go to the right participant at the right time based on their personal retirement savings data and age – has been implemented by the City’s committee to send on an ongoing annual basis. Additionally to drive further retirement savings awareness among employees, the City launched a targeted and entirely digital campaign in March 2018 to encourage eligible employees to close their retirement income gap by enrolling in the 457 plan. Both of these digital communication solutions use technology to help bring City of Austin employees closer to their retirement income goals.

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  • August 7, 2019 Create Date
  • August 31, 2023 Last Updated
City of Austin - Automated Emails and Digital Enroll Campaign