City of Seattle and Nationwide selected as 2023 Art Caple President’s Award Winner
The 2023 NAGDCA-Art Caple President’s Award was presented to the City of Seattle and its industry partner Nationwide during the Annual Conference on October 9. Specifically, the award acknowledges the plan for its 2022 campaign aimed at connecting with Seattle’s diverse employee base in their preferred language.
Recognizing that one in five residents in Seattle speak a language other than English at home, the city defined what languages connect best with their diverse employee base and centered campaigns to connect with employees in their preferred language. The city used multiple tactics from February to December 2022, each designed to enhance the participants retirement benefit knowledge. The campaign resulted in increased web traffic, new users, and a 10% increase in enrollments year-over-year.
County of Los Angeles and Empower selected as 2023 Members’ Choice Award Winner
2023 Annual Conference attendees selected the County of Los Angeles as winner of the annual Members’ Choice Award. The award acknowledges the plan for its 2022 National Retirement Security Month (NRSM) campaign, Road Trip to Retirement.